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      The RouseABOUT  
      Published By Rouse International LLC ......... Issue #2010-08 ... August 2010  
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12 TIPS For A Great Lineup!

rounded end cap for article title bar IN THIS ISSUE  
rounded end cap for article title bar TACKLE THE FOOTBALL MARKET (Or any market!)  

.photo of Mary Queen Rouse
Mary Queen Rouse Head Coach


Will you quarterback your team to a successful
football season, or are you just a bench
warmer, who HOPES business
will come your way?

"Tigers" Banner made with Rouse Matrix Expand-And-Load framework & balloons
Be a "Tiger" and go after football sales with team signs. Browse and buy RMS Banner Panels like the ones used to create the "TIGERS!" sign above.

  • Rouse Matrix Expand-And-Load football design 12 Tips For A Great Lineup!.

    (1) Team Stats
    Think about your city, county, and state. How much area do you want to cover? Who are the teams? High school only? How many? Where? University or college? NCAA? How about an NFL team? And, don't forget the private schools and their football seasons.

    Look up phone numbers and addresses for each. Get accurate contact info about the booster clubs, fan clubs, marketing departments, etc. Be SURE your contact info gets you to the decision maker. Soooo important!

    (2) Market To Host Hotels
    Find out which hotels host the opposing teams. Usually one hotel will get the contract for the whole season from the host schools. Get opposing team colors, etc., so you can make an accurate presentation to the sales staff at the hotel.

    (3) Market To Bars
    What about the local sports bars? Will there be any black out games this season? Fans flock to sports bars for these games. Sell balloon decor to help them celebrate! How about some decor left and right of the big screen? Just don't block it! Geez!!

    Where do fans go after the game... especially a winning game? Bingo. The local pub. Try some decor outside at the entrance to attract them to "YOUR" bar. Try some small decor up on the bar. What about the tables?

    Bars are a great opportunity for sales. Don't fumble it!


    Football player made by Steve Paynter with RMS Football Player shape and balloons
    RMS Football Player
    by Steve Paynter, CRA
    Balloons By Design

    Take a full sized football figure with you as you make your sales calls. That should peak some interest. It's easy for the customer to visualize the real thing in their setting when they see it there on the spot.

    Browse and Buy a football player figure already cut into shape for you.

    (4) Market To The Tailgate Fans
    The fans themselves are terrific sales prospects! Some fans I know are positively RABID about their teams. That's good for business. What can you add to a tailgate party? Clusters of air balloons with ribbon streamers in team colors on those 10' x 10' tents would be such and easy sell! 5 sets at $100 each. That's a quick $500.00, and we all KNOW how h-a-r-d they were to make!

    (5) Market to Stay At Home Fans
    There are zilliions of fans who root from home. Don't leave money on the table. Go after
    private parties on game weekends. Don't you know a lot of people who get together to watch the game? Go sell them. The sale doesn't have to be elaborate. If your balloon decoration is good and on time, chances are you will be remembered for a bar mitzvah or a wedding down the road.

    (6) Make A Calendar
    Collect all of the appropriate game schedules. How many do you want to cover? Make an expanded calendar so that you can keep a perspective on decor commitments on specific days. The calendar also helps you determine staffing and vehicles needs.

    (7) "The Blind Side"
    Don't allow yourself to be blind-sided by scheduling to many events. Will you be able to cover all of the decor you've sold? Games days remind me of NYE. All the bars, hotels, schools, fans, etc., want their decor at the same time!


    "Cockey" logo banner made with Rouse Matrix, Expand-And-Load framework and balloons

    University of SC Mascot

    You can make similar balloon graphics for your team mascot with Rouse Matrix Systems
    Expand-and-And-Load panels.

    Contact us toll free at
    1-877-GO-ROUSE for help
    in planning your project.

    Browse and Buy RMS Banner panels now to practice and to make your balloon graphics and signs.

    (8) Know Your Teams
    Decide what decor you want to sell. Know the colors, nicknames, mascots... EVERYthing about the teams. Match up your balloon decor options with the teams. Make sure you have the team colors/ribbons in stock. What about imprinted balloons? What is the minimum order? How many imprints would you have to sell to cover costs AND still make some green? Another option for team personalization is to get team buttons. That's an easy fix on a big bow in the right colors.

    (9) Beef Up Your Air Work
    What air work do you have to offer that's different from that of your competition? Why would a football fan choose your company? Research balloon publications to see if you can come up with some fun variations on the basics. Try out European, Brazilian or another international style for some distinction to the American everyday.

    Try RMS for some of your air work. The balloons will react in the same way that they always do (inside or out), but RMS does offer you some different and sophisticated options for graphics, sculpture and decor. There are some RMS ideas here in this issue of The RouseABOUT that could potentially work for you.

    Make sure your portfolio is FULL of football options.

    (10) Team Mascots
    Can you make a team mascot? Take your business to a new level. Learn how to do these things. When you are able to customize your balloons beyond colors and imprinted balloons, business opportunities will come your way. Here again, RMS offers you options for easy, easy team mascot sculptures. Use it once, and you'll love the results... and so will your customers!

    Tiger paw banner made with Rouse Matrix, Expand-And-Load panels and balloons  

    Tiger Paw Logo
    Clemson University
    Clemson, SC

    The 6' x 6' logo is a good example of
    RMS Banner Graphics.
    Use this idea to build school spirit and
    build your "football" business.
    Browse & Buy RMS Banners now.

    (11) Offer 3 Package Deals
    Offer a Ford, a Cadillac, and something in between. Why? First because it's easy for customers to become confused when they see a lot of options. Second, three options mean three price points. Customers almost always choose the middle price point. Knowing this can greatly help in planning. How many middle options would I have to sell to make my financial goals for my football promotion? I should order this many supplies in order to sell 10 middle options.

    Use football terminology and make your packages fun. How about "First Down Decor", "Gridiron Lockdown" or "Multiple Offense Total Package"? If you want to learn some football terminology, here is a good resource for you:
    The glossary at this site helped me a lot.

    (12) Subliminal Marketing
    Fancy words, but easy to do. For me, subliminal marketing can be as simple as the small things that promote your brand. For instance, Graham and I always wear our company colors at a convention.

    In terms of selling football, one idea would be to wear the colors of the team to whom you are marketing. What about a team button?
    And, for heaven's sake, know if the team you are "recruiting" won its last game and who they beat! Knowing your customer is another form of subliminal marketing. Believe me! Your effort leaves an impression with the client. They will be impressed that you know the scoop.

    CHECK OUT The next issue of "The RouseABOUT" for Mary Queen's follow up marketing editorial, "POST GAME SHOW".

rounded end cap for article title bar BALLOONIVERSE MALL  

Balloonniverse Mall logo

Be on the winning team for your football balloon graphics, sculpture and decorations. Shop the ROUSE MATRIX STORE, inside of BALLOONIVERSE MALL, for Rouse Matrix Systems Expand-And-Load Frameworks.

  • RMS Banner Panels help you build signs and logos like the "TIGERS!" banner above and to the right.
    Also the "Tiger Paw" logo and the "Cocky" mascot above.
  "TIGERS!" banner made with Rouse Matrix, Expand-And-Load frameworks and balloons
  • RMS Football Player shapes (and many other shapes) like the one pictured above and to the right.
  Football player balloon figure by Steve Paynter with RMS football player framework and balloons

Visit THE ROUSE MATRIX STORE and the THE SILVER RAINBOW STORE Additional stores opening soon.



rounded end cap for article title bar "BOX - WHAT BOX!"  

Making It With Ballons Network logo - logo
Making It With Balloons Network

Making Things,
Making Success
Making a Difference With Balloons



Thinking and Selling
"Outside The Box"

by Vicky Kimble

Read up on some good advice from a world recognized and award winning balloon artist with an infectious enthusiasm for her profession.


Picture of Vicky Kimble

Vicky Kimble

    Go to "Box - What Box?" now!    

rounded end cap for article title bar TEAM EDUCATION  

Check Out These Upcoming Balloon Conventions.
There is always something new to learn out there if we are open to it.

"BALLOONstitute logo and link to convention web site
BALLOONstitute logo and link to convention web site


"Welcome To Float" the balloon convention 2009 balloon graphic made with Rouse Matrix, Expand-And-Load frameworks
"Welcome To Float" the balloon convention 2009 - a 15' balloon graphic
made with Rouse Matrix, Expand-And-Load RMS Banner frameworks by
Dale Moore CRA, and Greg Arrigoni CRA, and crew.
Buy RMS Banners to make your own graphic.

West Coast Event & Balloon Arts Convention logo made with Roue Matrix, Expand-And-Load Banner panels and balloons
West Coast Event & Balloon Arts Convention Logo
made with Rouse Matrix, Expand-And-Load RMS Banner frameworks by
Maribel Ulloa CRA, Jeanine Morrison CRA, and crew.

Buy RMS Banners to make your own graphic.